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Mustak et al., 2024 - Google Patents

Using machine learning to develop customer insights from user-generated content

Mustak et al., 2024

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Document ID
3820798843720788605
Author
Mustak M
Hallikainen H
Laukkanen T
Plé L
Hollebeek L
Aleem M
Publication year
Publication venue
Journal of Retailing and Consumer Services

External Links

Snippet

Uncovering customer insights (CI) is indispensable for contemporary marketing strategies. The widespread availability of user-generated content (UGC) presents a unique opportunity for firms to gain a nuanced understanding of their customers. However, the size and …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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