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Bashang et al., 2023 - Google Patents

The Role of Artificial Intelligence in Digital Marketing: A Review

Bashang et al., 2023

View PDF
Document ID
9131026287584639654
Author
Bashang S
Puttanna K
Publication year
Publication venue
International Research Journal of Economics and Management Studies IRJEMS

External Links

Snippet

The purpose of the current study paper is to provide a review of earlier studies that have examined the crucial role of artificial intelligence (AI) in digital marketing. AI has become a potent instrument that has the potential to revolutionise several industries, including …
Continue reading at irjems.org (PDF) (other versions)

Classifications

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