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Lin et al., 2020 - Google Patents

Exploring the adoption of nike+ run club app: An application of the theory of reasoned action

Lin et al., 2020

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Document ID
3140158091061289301
Author
Lin C
Mao T
Huang Y
Sia W
Yang C
Publication year
Publication venue
Mathematical Problems in Engineering

External Links

Snippet

The purpose of this study was to explore the influencing factors of users using Nike+ Run Club App by Theory of Reasoned Action (TRA) as the theoretical basis and add the perceived playfulness into the research framework. This study took the users of the Nike+ …
Continue reading at onlinelibrary.wiley.com (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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