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Shahpasandi et al., 2020 - Google Patents

Consumers' impulse buying behavior on Instagram: Examining the influence of flow experiences and hedonic browsing on impulse buying

Shahpasandi et al., 2020

View PDF
Document ID
7462320031035740275
Author
Shahpasandi F
Zarei A
Nikabadi M
Publication year
Publication venue
Journal of Internet Commerce

External Links

Snippet

In this study, via a survey of Instagram users, the authors examined how hedonic browsing and flow, as intrinsic motivators, have an impact on the cognitive and affective experience of Instagram users and their impulse buying behavior. The survey was conducted on 635 …
Continue reading at www.researchgate.net (PDF) (other versions)

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