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Blanchard et al., 2017 - Google Patents

Extracting summary piles from sorting task data

Blanchard et al., 2017

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Document ID
286846781357806432
Author
Blanchard S
Aloise D
DeSarbo W
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

In a sorting task, consumers receive a set of representational items (eg, products, brands) and sort them into piles such that the items in each pile “go together.” The sorting task is flexible in accommodating different instructions and has been used for decades in …
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