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Zenor et al., 1993 - Google Patents

Inferring market structure with aggregate data: A latent segment logit approach

Zenor et al., 1993

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Document ID
6858821816098846457
Author
Zenor M
Srivastava R
Publication year
Publication venue
Journal of Marketing Research

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Snippet

In this paper, the authors introduce a “latent segment logit”(LSL) model that allows the identification of latent market segments when only macro-level time-series data (eg, market share or sales, not individual choices) are available. The proposed model provides a …
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/0203—Market surveys or market polls
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