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Deng et al., 2019 - Google Patents

Testing dynamic incentive compatibility in display ad auctions

Deng et al., 2019

View PDF
Document ID
2346885446019404791
Author
Deng Y
Lahaie S
Publication year
Publication venue
Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining

External Links

Snippet

The question of transparency has become a key point of contention between buyers and sellers of display advertising space: ads are allocated via complex, black-box auction systems whose mechanics can be difficult to model let alone optimize against. Motivated by …
Continue reading at dl.acm.org (PDF) (other versions)

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