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Zhang et al., 2015 - Google Patents

Statistical arbitrage mining for display advertising

Zhang et al., 2015

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Document ID
14212442931650459157
Author
Zhang W
Wang J
Publication year
Publication venue
Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

External Links

Snippet

We study and formulate arbitrage in display advertising. Real-Time Bidding (RTB) mimics stock spot exchanges and utilises computers to algorithmically buy display ads per impression via a real-time auction. Despite the new automation, the ad markets are still …
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