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Hong et al., 2014 - Google Patents

Product fit uncertainty in online markets: Nature, effects, and antecedents

Hong et al., 2014

View PDF
Document ID
2038883490102534707
Author
Hong Y
Pavlou P
Publication year
Publication venue
Information systems research

External Links

Snippet

Product fit uncertainty (defined as the degree to which a consumer cannot assess whether a product's attributes match her preference) is proposed to be a major impediment to online markets with costly product returns and lack of consumer satisfaction. We conceptualize the …
Continue reading at papers.ssrn.com (PDF) (other versions)

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