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Forman et al., 2009 - Google Patents

Competition between local and electronic markets: How the benefit of buying online depends on where you live

Forman et al., 2009

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Document ID
6903241477726348358
Author
Forman C
Ghose A
Goldfarb A
Publication year
Publication venue
Management science

External Links

Snippet

Our paper shows that the parameters in existing theoretical models of channel substitution such as offline transportation cost, online disutility cost, and the prices of online and offline retailers interact to determine consumer choice of channels. In this way, our results provide …
Continue reading at papers.ssrn.com (PDF) (other versions)

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