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Khan et al., 2022 - Google Patents

Millennial's fashion buying behavior from Buy Now, Pay Later perspective: A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior …

Khan et al., 2022

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Document ID
188360454837659044
Author
Khan A
Vilary Mbanyi A
Publication year

External Links

Snippet

This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of …
Continue reading at www.diva-portal.org (PDF) (other versions)

Classifications

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