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Banerjee et al., 2013 - Google Patents

Situated or ubiquitous? A segmentation of mobile e–shoppers

Banerjee et al., 2013

View PDF
Document ID
13297446671255695702
Author
Banerjee S
Dholakia R
Publication year
Publication venue
International Journal of Mobile Communications

External Links

Snippet

Extensive wireless internet access via mobile phones, netbooks and tablet computers has eliminated most barriers to ubiquitous consumption. But both practitioners and researchers lack understanding of how availability of wireless internet has translated into flexibility of …
Continue reading at papers.ssrn.com (PDF) (other versions)

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