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Rebelo, 2017 - Google Patents

How influencers' credibility on Instagram is perceived by consumers and its impact on purchase intention

Rebelo, 2017

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Document ID
17659428137002869301
Author
Rebelo M
Publication year

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Snippet

The purpose of this thesis is to understand the perception Instagram users, in other words consumers, have of influencers they follow on Instagram. Consumer perceived credibility of influencers, and its impact on the purchase intention, is therefore studied. This dissertation …
Continue reading at repositorio.ucp.pt (PDF) (other versions)

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