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Bell et al., 1998 - Google Patents

Shopping behavior and consumer preference for store price format: Why “large basket” shoppers prefer EDLP

Bell et al., 1998

View PDF
Document ID
15967409650551388517
Author
Bell D
Lattin J
Publication year
Publication venue
Marketing Science

External Links

Snippet

In recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers' store choice …
Continue reading at citeseerx.ist.psu.edu (PDF) (other versions)

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