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Hoch et al., 1999 - Google Patents

The variety of an assortment

Hoch et al., 1999

View PDF
Document ID
7190304255795209657
Author
Hoch S
Bradlow E
Wansink B
Publication year
Publication venue
Marketing Science

External Links

Snippet

Consumers rank variety of assortment right behind location and price when naming reasons why they patronize their favorite stores. Consumers care about variety because they are more likely to find what they want when going to a store that offers more varied assortments …
Continue reading at www.researchgate.net (PDF) (other versions)

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