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Kim et al., 2012 - Google Patents

Investigating Customer Resistance to Change in Transaction Relationship with an I nternet Vendor

Kim et al., 2012

View PDF
Document ID
15213083661532637636
Author
Kim H
Gupta S
Publication year
Publication venue
Psychology & Marketing

External Links

Snippet

Many academics and practitioners have reiterated the importance of online customer retention to ensure long‐term profitability. Consequently, a number of studies have identified various means of customer retention. These studies lay significant emphasis on creating …
Continue reading at citeseerx.ist.psu.edu (PDF) (other versions)

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