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Bashir et al., 2016 - Google Patents

Tracing information flows between ad exchanges using retargeted ads

Bashir et al., 2016

View PDF
Document ID
14853745728206498284
Author
Bashir M
Arshad S
Robertson W
Wilson C
Publication year
Publication venue
25th USENIX Security Symposium (USENIX Security 16)

External Links

Snippet

Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad exchanges, and thus …
Continue reading at www.usenix.org (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01—Social networking

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