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Papadopoulos et al., 2017 - Google Patents

If you are not paying for it, you are the product: How much do advertisers pay to reach you?

Papadopoulos et al., 2017

View PDF
Document ID
697658438297824434
Author
Papadopoulos P
Kourtellis N
Rodriguez P
Laoutaris N
Publication year
Publication venue
Proceedings of the 2017 Internet Measurement Conference

External Links

Snippet

Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in this area, for which little is known …
Continue reading at arxiv.org (PDF) (other versions)

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