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Feng et al., 2022 - Google Patents

Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube

Feng et al., 2022

View PDF
Document ID
14012257377411185720
Author
Feng Y
Chen H
Publication year
Publication venue
Journal of Interactive Advertising

External Links

Snippet

Based on previous literature on comment-ranking algorithms and the role of popular opinion, we propose a data-mining approach to monitor evolving consumer responses to social issue campaigns. In particular, the proposed approach can (1) identify top-ranked …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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