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Bilro et al., 2019 - Google Patents

Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

Bilro et al., 2019

Document ID
12334951974016801215
Author
Bilro R
Loureiro S
Guerreiro J
Publication year
Publication venue
Journal of Hospitality Marketing & Management

External Links

Snippet

Opinions published online about a given experience are known to influence consumers' decisions. However, such opinions reflect different degrees of engagement which may affect the decisions in different forms. The aim of this study is to analyze the dimensions of online …
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    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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