Harwood, 2012 - Google Patents
Emergence of gamified commerce: Turning virtual to realHarwood, 2012
View HTML- Document ID
- 13729286464062897990
- Author
- Harwood T
- Publication year
- Publication venue
- Journal of Electronic Commerce in Organizations (JECO)
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Snippet
This paper, published in large part in Ciaramitaro's (2011) Virtual Worlds and E-Commerce, reflects how gaming and virtual worlds have impacted on ecommerce in recent years. A dynamic commercial environment with massive growth in user numbers and an overspill into …
- 238000004519 manufacturing process 0 abstract description 8
Classifications
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