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Hazan et al., 2012 - Google Patents

McKinsey iConsumer 2012

Hazan et al., 2012

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Document ID
12533489414118035320
Author
Hazan E
Wagener N
Publication year
Publication venue
McKinsey & Company

External Links

Snippet

What are Europe's iConsumers thinking? To find out, McKinsey & Company studied the digitally-based purchasing behavior of 40,000 Europeans in eight countries for the second year in a row. This study sheds light on future threats and opportunities by com paring …
Continue reading at www.villetolvanen.com (PDF) (other versions)

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