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Goyal et al., 2016 - Google Patents

Impact of increasing trend of online marketing on consumer buying behaviour: FMCG brands in Indian scenario

Goyal et al., 2016

View PDF
Document ID
4530560332073069011
Author
Goyal A
Bagga T
Bansa S
Publication year
Publication venue
International Journal of Engineering Technology, Management and Applied Sciences

External Links

Snippet

ABSTRACT Constantinides E.(2004) in his study titled “Influence the online consumer's behaviour: The web experience” Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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