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Perju-Mitran, 2018 - Google Patents

Responses to communication techniques used in building customer relationships within online social networks-A qualitative approach

Perju-Mitran, 2018

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Document ID
12211521930587864561
Author
Perju-Mitran A
Publication year
Publication venue
Romanian Economic and Business Review

External Links

Snippet

In online marketing communication practices that target the individual consumer, online social networks are a useful channel both in terms of consumer engagement and involvement in communication involvement and in terms of loyalty. In order to motivate the …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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