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Roy et al., 2023 - Google Patents

Exploring Influencing factors of Intention to Purchase-A Study in context of online Consumer-Generated Advertising (CGA) in C2C marketplace

Roy et al., 2023

Document ID
4315797746356326784
Author
Roy B
Mazumdar S
Publication year
Publication venue
Pacific Business Review International

External Links

Snippet

Abstract Consumer-Generated Advertising (CGA) on digital platforms, including as blogs, videos, social media, hashtags, tweets, and retweets, has become increasingly popular in recent years as a result of the considerable rise in smartphone usage. Readers are engaged …
Continue reading at search.proquest.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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