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Ziliani, 2019 - Google Patents

Making channel partners loyal

Ziliani, 2019

Document ID
11507315485361410375
Author
Ziliani C
Publication year
Publication venue
Loyalty Management

External Links

Snippet

This chapter explores the under-researched topic of loyalty management activities that target not final consumers but channel partners, that is, resellers and distributors as well as salespeople. Business-to-business loyalty management has evolved in the context of a …
Continue reading at www.taylorfrancis.com (other versions)

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