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Vyas et al., 2008 - Google Patents

Loyalty Programmes: Practices, Avenues, and Challenges

Vyas et al., 2008

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Document ID
11671247841475888096
Author
Vyas P
Sinha P
Publication year

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Snippet

Complexity of modern business requires managers to strive for innovative strategies to acquire and retain customers in any product market field. As acquiring new customers is getting costlier day by day, business organizations have offered continuity/loyalty …
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