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Hörner, 2023 - Google Patents

The Content Marketing Controlling Framework

Hörner, 2023

Document ID
11391362638661383264
Author
Hörner T
Publication year
Publication venue
Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

External Links

Snippet

Controlling in content marketing must be more than just measuring page views of content marketing posts on a website or reach in social media. Along the stages of a content production value chain, from its measurement (eg quality indicators) to its media placement …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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