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Gräve, 2019 - Google Patents

What KPIs are key? Evaluating performance metrics for social media influencers

Gräve, 2019

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Document ID
2459041428754017595
Author
Gräve J
Publication year
Publication venue
Social Media+ Society

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Snippet

Measuring the impact of social media communication is a prominent and pertinent challenge; the commercialization of social media influencers (SMIs) in the form of so-called influencer marketing makes this effort even more complicated. Companies that embrace …
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