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Neussner, 2021 - Google Patents

Management and Measuring Customer Loyalty in Digital Marketplace—Analysis of KPIs and Influence Factors in CLTV

Neussner, 2021

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Document ID
10309005507487508242
Author
Neussner W
Publication year
Publication venue
Developments in Information & Knowledge Management for Business Applications: Volume 2

External Links

Snippet

In a highly competitive digital business environment, the management of customer loyalty becomes particularly important, as new customers can only be won at considerable expense and in manageable numbers. It is essential to strengthen customer loyalty to the company in …
Continue reading at www.researchgate.net (PDF) (other versions)

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