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Filip, 2011 - Google Patents

Loyalty programs. Role, structure and potential benefits

Filip, 2011

View PDF
Document ID
4903296800946428917
Author
Filip A
Publication year
Publication venue
International Journal of Economic Practices and Theories

External Links

Snippet

A loyalty program consists of an integrated system of marketing activities, aimed at increasing members' loyalty by rewarding customers according to their purchasing frequency and amount spent. Loyalty schemes, customer clubs and sales promotion …
Continue reading at inscriere.excelis.ase.ro (PDF) (other versions)

Classifications

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