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Iliopoulou et al., 2021 - Google Patents

Consumers' Motives for Visiting Social Media Brand Pages and Social Media Advertisements

Iliopoulou et al., 2021

Document ID
10064230434081289250
Author
Iliopoulou E
Vlachvei A
Publication year
Publication venue
Advances in Longitudinal Data Methods in Applied Economic Research: 2020 International Conference on Applied Economics (ICOAE)

External Links

Snippet

The aim of this study is to identify the main factors related to social media pages, social media content, and social media advertisements that attract consumers and motivate them to purchase brands. Data were collected using an online survey of 503 questionnaires. Factor …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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