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Sumner et al., 2018 - Google Patents

A functional approach to the Facebook Like button: An exploration of meaning, interpersonal functionality, and potential alternative response buttons

Sumner et al., 2018

Document ID
8147922986210874081
Author
Sumner E
Ruge-Jones L
Alcorn D
Publication year
Publication venue
New Media & Society

External Links

Snippet

This study employed a functional approach to conceptualize the Facebook Like button as a social cue that allows users to convey various meanings while enacting multiple interpersonal functions. Participants reported on their general reasons for using the …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q10/00Administration; Management
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01Social networking
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
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    • G09B19/00Teaching not covered by other main groups of this subclass

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