Sumner et al., 2018 - Google Patents
A functional approach to the Facebook Like button: An exploration of meaning, interpersonal functionality, and potential alternative response buttonsSumner et al., 2018
- Document ID
- 8147922986210874081
- Author
- Sumner E
- Ruge-Jones L
- Alcorn D
- Publication year
- Publication venue
- New Media & Society
External Links
Snippet
This study employed a functional approach to conceptualize the Facebook Like button as a social cue that allows users to convey various meanings while enacting multiple interpersonal functions. Participants reported on their general reasons for using the …
- 230000004044 response 0 title abstract description 30
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q10/00—Administration; Management
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