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Song et al., 2016 - Google Patents

Uncovering characteristic paths to purchase of consumers

Song et al., 2016

View PDF
Document ID
7073353789966253281
Author
Song Y
Sahoo N
Srinivasan S
Dellarocas C
Publication year
Publication venue
Boston University Questrom School of Business Research Paper

External Links

Snippet

A digital consumer's purchase journey, referred to as the path to purchase, is non-linear and heterogeneous. Despite a strong interest in this concept, there are few published approaches to empirically extract consumers' path to purchase (in terms of a sequence of …
Continue reading at people.bu.edu (PDF) (other versions)

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