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Chen et al., 2014 - Google Patents

Predicting the influence of users' posted information for eWOM advertising in social networks

Chen et al., 2014

Document ID
8659064752549829017
Author
Chen Y
Tang K
Wu C
Jheng R
Publication year
Publication venue
Electronic Commerce Research and Applications

External Links

Snippet

Many social network websites have been aggressively exploring innovative electronic word- of-mouth (eWOM) advertising strategies using information shared by users, such as posts and product reviews. For example, Facebook offers a service allowing marketers to utilize …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
    • G06Q30/0251—Targeted advertisement
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