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Bass et al., 1972 - Google Patents

An attitude model for the study of brand preference

Bass et al., 1972

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Document ID
15118349547407959862
Author
Bass F
Talarzyk W
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

Prediction of individual preference is a difficult and elusive task; it is an important task, however, since it represents a fundamental step in understanding consumer choice. Asking whether or not preference can be predicted on the basis of knowledge of the consumer and …
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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