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Yuki et al., 2020 - Google Patents

The trickle-down effect of trust in business-to-business relationships: How can a supplier ensure cooperation from multiple customers?

Yuki et al., 2020

View PDF
Document ID
4325270589742971838
Author
Yuki S
Takashima K
Publication year
Publication venue
Journal of Marketing Channels

External Links

Snippet

Although several interfirm cooperation studies have expanded the unit of analysis from dyads to triads (networks), there is scant literature focusing on whether and how a supplier's relationship with a customer influences its relationships with other customers. Individual …
Continue reading at www2.kobe-u.ac.jp (PDF) (other versions)

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