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Guo et al., 2020 - Google Patents

Social media–based customer service and firm reputation

Guo et al., 2020

Document ID
8088878142330744599
Author
Guo Y
Fan D
Zhang X
Publication year
Publication venue
International Journal of Operations & Production Management

External Links

Snippet

Purpose This study investigates the effects of using social media for customer service on firms' reputation building. In addition, this study explores the role of absorptive capacity, ISO (International Organization for Standardization) 9,000 implementation and periodic training …
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Classifications

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    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/06Investment, e.g. financial instruments, portfolio management or fund management

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