Marketing Letters

We are delighted to announce that a new team of three Editors-in-Chief have taken the lead at Marketing Letters for 2024! They are Ashlee Humphreys (Northwestern University, USA), Kanishka Misra (University of California San Diego, USA), and Jeffrey R. Parker (University of Illinois Chicago, USA). You'll also find a spate of new names on the Editorial Board, and Umut Guler (Koç University, Turkey) is our new Chief Communication Officer. We extend our warmest welcome to our wonderful new team members. Here's to a terrific 2024!

It is the policy of Marketing Letters to publish manuscripts only when the data collection materials, data, and the code used in the analyses are clearly and precisely documented and accessible to the review team and the journal's readers. Prospective submitters: please click the heading to read the journal's Data Policy statement in full.

Marketing Letters is Hybrid journal. By default, journal publications are paywalled and available subscription-only; authors are never asked to pay a fee at any stage of the editorial evaluation process. Following their paper's acceptance, authors may choose to publish in Open Access format to widen the reach of their work. If you're interested in publishing Open Access research in Marketing Letters, start by assessing your eligibility for funding—through Springer's Nature's Open Choice program as well as our fast-expanding Open Access agreements with a range of participating countries and institutions that cover open access costs for authors. View all of the Open Access articles in Marketing Letters here.