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Content
March 1997, Volume 38, Issue 3
February 1997, Volume 38, Issue 2
- 1-1 Erratum
by Bailey, Janet D.
- 105-114 Effects of researcher presence and appeal on response quality in hand-delivered, self-administered surveys
by Webster, Cynthia
- 115-122 Individual and joint decision-making in industrial vendor selection
by Patton, W. III
- 123-129 Determinants of audit committee formation in the life insurance industry: New Zealand evidence
by Adams, Mike
- 131-139 Developing typologies of consumer motives for use of technologically based banking services
by Barczak, Gloria & Ellen, Pam Scholder & Pilling, Bruce K.
- 141-159 Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts
by Murray, Keith B. & Vogel, Christine M.
- 161-170 Environmental management by marketing decision-makers in financial services
by Clark, Terry & McKee, Daryl
- 171-176 An analysis of implied tax rates on long-term taxable and tax-exempt bonds
by Koch, Timothy W. & Stock, Duane
January 1997, Volume 38, Issue 1
- 1-2 Prologue to this special issue: Strategic choices in the new international enterprise in Latin America
by Brenes, Esteban R. & Dominguez, Luis V.
- 3-16 The internationalization of Latin American enterprises and market liberalization in the Americas: A vital linkage
by Dominguez, Luis V. & Brenes, Esteban R.
- 17-21 Atlas Electrica, S.A
by Marin, J. Nicolas & Barahona, Juan Carlos
- 23-33 Cafe Britt, S.A
by Brenes, Esteban R. & Bolanos, Isabel & Burciaga, Ramon & Jimeno, Marco & Salas, Francisco
- 35-45 Chocolates El Rey: Industrial modernization and export strategy
by Dominguez, Luis V. & Cirigliano, Mariana
- 47-56 Cerro Cahui
by Ickis, John C. & Rivera, Jorge
- 57-65 Free zones in El Salvador
by Brenes, Esteban R. & Ruddy, Vince & Castro, Rene
- 67-75 J.M. Textiles
by Brenes, Esteban R. & Bryant, Kenneth & Castro, Rene & Ruddy, Vince
- 77-87 MAVES: Strategic alliance
by Ickis, John C.
- 89-96 Portico, S.A
by Diener, Betty J. & Saklad, Hunter
- 97-103 Shrimp or bananas
by Colburn, Forrest D.
November 1996, Volume 37, Issue 3
- 135-138 A brief history of the future of advertising: Visions and lessons from integrated marketing communications
by Bearden, William O. & Madden, Charles S.
- 139-146 The inevitability of integrated communications
by Schultz, Don E.
- 147-153 Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success
by Stewart, David W.
- 155-162 Integrated marketing communications and the evolution of marketing thought
by Hutton, James G.
- 163-171 Advertising trends: Innovation and the process of creative destruction
by Zinkhan, George M. & Watson, Richard T.
- 173-181 Rising from the ashes of advertising
by Rust, Roland T. & Varki, Sajeev
- 183-191 Using consumption constellations to develop integrated communications strategies
by Englis, Basil G. & Solomon, Michael R.
- 193-200 Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel
by Stephens, Debra Lynn & Hill, Ronald Paul & Bergman, Karyn
- 201-206 How agencies can support integrated communications
by Gronstedt, Anders
- 207-215 Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship
by Beard, Fred
- 217-223 Exploring decision-making approaches and responsibility for developing marketing communications strategy
by Phelps, Joseph E. & Harris, Thomas E. & Johnson, Edward
- 225-232 Does environmental advertising reflect integrated marketing communications?: An empirical investigation
by Carlson, Les & Grove, Stephen J. & Laczniak, Russell N. & Kangun, Norman
- 233-244 Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990
by Lariscy, Ruth Ann Weaver & Tinkham, Spencer F.
October 1996, Volume 37, Issue 2
- 85-86 Special issue on selections from the international research seminar on marketing communications and consumer behavior
by Jolibert, Alain J. P. & Peterson, Robert A. & Strazzieri, Alain
- 97-104 Lost and found: The information-processing model of advertising effectiveness
by Scholten, Marc
- 105-114 Ad-evoked feelings: Structure and impact on Aad and recall
by Pieters, Rik G. M. & de Klerk-Warmerdam, Marianne
- 115-120 Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
by Laroche, Michel & Kim, Chankon & Zhou, Lianxi
- 121-126 Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice
by Hastak, Manoj & Mitra, Anusree
- 127-134 Identification and validation of the components of the person-object relationship
by Evrard, Yves & Aurier, Philippe
September 1996, Volume 37, Issue 1
- 1-14 The interaction between price and long-run variables in a multinational brand market
by Kim, Chung Koo
- 15-26 Escalation and the diffusion of responsibility: A commercial lending experiment
by Ruchala, Linda V. & Hill, John W. & Dalton, Dan
- 27-39 Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes
by Holbrook, Morris B. & Schindler, Robert M.
- 41-50 On the front lines: Stress, conflict, and the customer service provider
by Boles, James S. & Babin, Barry J.
- 51-61 Top-down versus bottom-up sales tactics effects on the presentation of a product line
by Donoho, Casey L. & Swenson, Michael J.
- 63-69 Ownership structure, deregulation, and risk in the savings and loan industry
by Fraser, Donald R. & Zardkoohi, Asghar
- 71-84 The role of affect in consumer satisfaction judgments of credence-based services
by Alford, Bruce L. & Sherrell, Daniel L.
July 1996, Volume 36, Issue 3
- 203-216 Measuring the Impact of Product and Promotion-Related Factors on Product Category Price Elasticities
by Walters, Rockney G. & Bommer, William
- 217-231 Green Consumers in the 1990s: Profile and Implications for Advertising
by Roberts, James A.
- 233-244 A Theoretical Perspective of the Antecedents and Consequences of Organizational Learning in Marketing Channels
by Lukas, Bryan A. & Hult, G. Tomas M. & Ferrell, O. C.
- 245-255 Moral Intensity and Ethical Decision-Making of Marketing Professionals
by Singhapakdi, Anusorn & Vitell, Scott J. & Kraft, Kenneth L.
- 257-265 Intervalling Effect on Intertemporal Stability among Asian Emerging Markets and Developed Markets
by Tang, Gordon Y. N.
June 1996, Volume 36, Issue 2
- 107-115 Comparing objective service failures and subjective complaints : An investigation of domino and halo effects
by Halstead, Diane & Morash, Edward A. & Ozment, John
- 117-136 Demand elasticities in international marketing : A meta-analytical application to tourism
by Crouch, Geoffrey I.
- 137-143 Determinants of relationship quality: An artificial neural network analysis
by Bejou, David & Wray, Barry & Ingram, Thomas N.
- 145-155 Dynamics of aggregate response sensitivities to marketing mix variables
by Andrews, Rick L. & Franke, George R.
- 157-168 A taxonomy of couples based on influence strategies: The case of home purchase
by Kim, Chankon & Lee, Hanjoon
- 169-178 Turnaround in small firms: An assessment of efficiency strategies
by Chowdhury, Shamsud D. & Lang, James R.
- 179-188 New product development cycle time : The influence of project and process factors in small manufacturing companies
by LaBahn, Douglas W. & Ali, Abdul & Krapfel, Robert
- 189-198 Assessing Czech consumers' reactions to western marketing practices: A conjoint approach
by Klenosky, David B. & Benet, Suzeanne B. & Chadraba, Petr
- 199-202 The effect of loads and expenses on open-end mutual fund returns
by Hooks, Jon A.
May 1996, Volume 36, Issue 1
- 1-4 Entrepreneurship and new firm development: A definitional introduction
by Stearns, Timothy M. & Hills, Gerald E.
- 5-13 The concept of entrepreneurial intensity: Implications for company performance
by Morris, Michael H. & Sexton, Donald L.
- 15-23 Measuring performance in entrepreneurship research
by Murphy, Gregory B. & Trailer, Jeff W. & Hill, Robert C.
- 25-35 Segmenting the informal venture capital market: Economic, hedonistic, and altruistic investors
by Sullivan, Mary Kay & Miller, Alex
- 37-50 New venture growth and personal networks
by Ostgaard, Tone A. & Birley, Sue
- 51-58 The minority community as a natural business incubator
by Greene, Patricia Gene & Butler, John Sibley
- 59-65 New entrepreneurs and entrepreneurial aspirations among immigrants from the former U.S.S.R. in Israel
by Lerner, Miri & Hendeles, Yeoshua
- 67-79 Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures
by Gassenheimer, Jule B. & Baucus, David B. & Baucus, Melissa S.
- 81-89 Market information scanning activities and growth in new ventures: A comparison of service and manufacturing businesses
by Peters, Michael P. & Brush, Candida G.
- 91-103 The entrepreneurial system: On entrepreneurship in the context of a mega-event
by Spilling, Olav R.
March 1996, Volume 35, Issue 3
- 177-178 Special issue on cutting edge research in retailing
by Darden, William R.
- 179-187 Employees as customers: The role of social controls and employee socialization in developing patronage
by Lusch, Robert F. & Boyt, Thomas & Schuler, Drue
- 189-200 Customer portfolio analysis among competing retail stores
by Woodside, Arch G. & Trappey, Randolph III
- 201-206 Good and bad shopping vibes: Spending and patronage satisfaction
by Babin, Barry J. & Darden, William R.
- 207-215 Employee performance cues in a hotel service environment: Influence on perceived service quality, value, and word-of-mouth intentions
by Hartline, Michael D. & Jones, Keith C.
- 217-228 Augmented retail services: The lifetime value of affection
by Taher, Ahmed & Leigh, Thomas W. & French, Warren A.
- 229-239 Organizational legitimacy and retail store patronage
by Arnold, Stephen J. & Handelman, Jay & Tigert, Douglas J.
- 241-251 Shopping center image, consideration, and choice: Anchor store contribution
by Finn, Adam & Louviere, Jordan J.
- 253-264 A transaction approach to understanding and managing customer equity
by Dorsch, Michael J. & Carlson, Les
February 1996, Volume 35, Issue 2
- 93-103 Market orientation and innovation
by Atuahene-Gima, Kwaku
- 105-116 Consumer and nonconsumer stakeholder orientation in U.K. companies
by Greenley, Gordon E. & Foxall, Gordon R.
- 117-127 The role of context and structure in radical and incremental logistics innovation adoption
by Germain, Richard
- 129-138 Natural mortality and participation fatigue as potential biases in diary panels : Impact of some demographic factors and behavioral characteristics on systematic attrition
by Toh, Rex S. & Hu, Michael Y.
- 139-151 An investigation of relationalism across a range of marketing relationships and alliances
by Young, Joyce A. & Gilbert, Faye W. & McIntyre, Faye S.
- 153-164 An empirical comparison of published replication research in accounting, economics, finance, management, and marketing
by Hubbard, Raymond & Vetter, Daniel E.
- 165-173 An empirical analysis of factors explaining foreign joint venture performance in China
by Hu, Michael Y. & Chen, Haiyang
January 1996, Volume 35, Issue 1
- 1-15 Organizational buying behavior: Toward an integrative framework
by Johnston, Wesley J. & Lewin, Jeffrey E.
- 17-28 The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers
by Robin, Donald P. & Reidenbach, R. Eric & Forrest, P. J.
- 29-39 Organizational networks: Toward a cross-fertilization between practice and theory
by Biemans, Wim G.
- 41-53 Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants
by Cordell, Victor V. & Wongtada, Nittaya & Kieschnick, Robert Jr.
- 55-67 Managing an entrepreneurial organizational environment : A discriminant analysis of organizational and individual differences between autonomous unit managers and department managers
by Brazeal, Deborah V.
- 69-77 Entrepreneurial effectiveness and achievement in Arab culture : New evidence to rekindle interest in an old predictor
by Yasin, Mahmoud
- 79-91 Innovation, marketing strategy, environment, and performance
by Manu, Franklyn A. & Sriram, Ven
November 1995, Volume 34, Issue 3
- 161-169 How certain firm-specific characteristics affect the accuracy and dispersion of analysts' forecasts : A latent variables approach
by Parkash, Mohinder & Dhaliwal, Dan S. & Salatka, William K.
- 171-180 Some uninvestigated antecedents of retailer exit intention
by Ping, Robert Jr.
- 181-189 Marketing under conditions of chaos : Percolation metaphors and models
by Winsor, Robert D.
- 191-196 Impact of waiting attribution and consumer's mood on perceived quality
by Chebat, Jean-Charles & Filiatrault, Pierre & Gelinas-Chebat, Claire & Vaninsky, Alexander
- 197-209 Computer technology and the marketing organization : An empirical investigation
by Good, David J. & Stone, Robert W.
- 211-219 Direct marketing attitudes
by Akaah, Ishmael P. & Korgaonkar, Pradeep K. & Lund, Daulatram
- 221-233 Relational behavior in business markets : Iplications for relationship management
by Leuthesser, Lance & Kohli, Ajay K.
October 1995, Volume 34, Issue 2
- 81-91 Psychological climate in franchising system channels and franchisor-franchisee solidarity
by Strutton, David & Pelton, Lou E. & Lumpkin, James R.
- 93-105 Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies
by Easley, Richard W. & Bearden, William O. & Teel, Jesse E.
- 107-115 The organization of exporting activities: Relationships between internal and external arrangements
by Dalli, Daniele
- 117-124 Print advertising at the component level : A cross-cultural comparison of the United States and Japan
by Javalgi, Rajshekhar G. & Cutler, Bob D. & Malhotra, Naresh K.
- 125-131 Does an absence of brand equity generalize across product classes?
by Bello, David C. & Holbrook, Morris B.
- 133-143 External influence on firms: An exploratory model of bank strategies
by Gopinath, C.
- 145-157 Antecedents of purchasing concentration: A transaction cost explanation
by Stump, Rodney L.
September 1995, Volume 34, Issue 1
- 1-9 Religiosity and nationality : An exploratory study of their effect on consumer behavior in Japan and the United States
by Sood, James & Nasu, Yukio
- 11-34 Self-organizing processes in top management teams: A boolean comparative approach
by Georges, A. & Romme, L.
- 35-45 Sex differences in ingratiatory behavior : An investigation of influence tactics in the salesperson-customer dyad
by Strutton, David & Pelton, Lou E. & Lumpkin, James R.
- 47-56 Unique inter-brand effects of price on brand choice
by Krishnamurthi, Lakshman & Raj, S. P. & Sivakumar, K.
- 57-65 Links among satisfaction, commitment, and turnover intentions: The moderating effect of experience, gender, and performance
by Russ, Frederick A. & McNeilly, Kevin M.
- 67-79 Family transitions during grief: Discontinuities in household consumption patterns
by Gentry, James W. & Kennedy, Patricia F. & Paul, Catherine & Hill, Ronald Paul
July 1995, Volume 33, Issue 3
- 183-185 Special issue on Pricing Strategy and the Marketing Mix
by Roy, Abhik & Henry, Walter
- 187-195 Price cue utilization in product evaluations : The moderating role of motivation and attribute information
by Mitra, Anusree
- 197-205 Measuring market response to price changes : A classification approach
by Mulhern, Francis J. & Leone, Robert P.
- 207-218 The price-choice relationship: A contingent processing approach
by Olshavsky, Richard W. & Aylesworth, Andrew B. & Kempf, DeAnna S.
- 219-230 Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in
by Simonin, Bernard L. & Ruth, Julie A.
- 231-239 Component versus bundle pricing : The role of selling price deviations from price expectations
by Kaicker, Ajit & Bearden, William O. & Manning, Kenneth C.
- 241-250 Price and advertising strategy of a national brand against its private-label clone : A signaling game approach
by Abe, Makoto
- 251-260 Quality-tier competition and optimal pricing
by Sivakumar, K.
- 261-271 A dynamic model of the advertising-price sensitivity relationship for heterogeneous consumers
by Papatla, Purushottam
June 1995, Volume 33, Issue 2
- 77-79 Special issue on sustainable competitive advantage
by McKee, Daryl & Varadarajan, P. Rajan
- 81-90 Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy
by Hunt, Shelby D. & Menon, Anil
- 91-101 The management of resources and the resource of management
by Mahoney, Joseph T.
- 103-114 Advanced manufacturing and new directions for competitive strategy
by Schlie, Theodore W. & Goldhar, Joel D.
- 115-127 Product differentiation and market performance in producer goods industries
by Sashi, C. M. & Stern, Louis W.
- 129-142 Strategic adaptation to extended rivalry : Effects on organizational performance
by Schul, Patrick L. & Davis, Peter S. & Hartline, Michael D.
- 143-151 Strategic orientations, competitive advantage, and business performance
by Wright, Peter & Kroll, Mark & Pray, Bevalee & Lado, Augustine
- 153-164 Strategic groups, mobility barriers, and competitive advantage: An empirical investigation
by Olusoga, S. Ade & Mokwa, Michael P. & Noble, Charles H.
- 165-177 Order of market entry, competitive strategy, and financial performance
by De Castro, Julio O. & Chrisman, James J.
May 1995, Volume 33, Issue 1
- 1-11 Factors related to information acquisition in exporting organizations
by Belich, Thomas J. & Dubinsky, Alan J.
- 13-24 Information processing techniques in planning: An investigation of preferences of executive planners
by Hartman, Sandra & Lundberg, Olof & White, Michael & Barnett, Tim
- 25-55 The foreign direct investment decision process: Case studies of different types of decision processes in finnish firms
by Larimo, Jorma
- 57-66 Impact of bundle type, price framing and familiarity on purchase intention for the bundle
by Harlam, Bari A. & Krishna, Aradhna & Lehmann, Donald R. & Mela, Carl
- 67-69 Aerospace agencies & organizations: A guide for business & government : George V. d'Angelo, Quorum Books, Westport, CT, 1993
by Bourgeois, Douglas J.
- 71-73 Exploring identity and gender: The narrative study of lives, volume two : Edited by Amia Lieblich and Ruthellen Josselson, Sage Publications, Newbury Park, CA 1994
by Woodside, Chris A.
March 1995, Volume 32, Issue 3
- 185-188 Special issue on interpersonal buyer behavior in marketing
by Hartman, Cathy L. & Price, Linda L.
- 189-200 Power, bureaucracy, influence, and performance: Their relationships in industrial distribution channels
by Boyle, Brett A. & Dwyer, F. Robert
- 201-212 Norm extremity and interpersonal influences on consumer conformity
by Lascu, Dana-Nicoleta & Bearden, William O. & Rose, Randall L.
- 213-223 Word-of-mouth effects on short-term and long-term product judgments
by Bone, Paula Fitzgerald
- 225-237 Dyadic perceptions in personal source information search
by Yale, Laura J. & Gilly, Mary C.
- 239-252 The role of employee effort in satisfaction with service transactions
by Mohr, Lois A. & Bitner, Mary Jo
- 253-260 Ritual and relationships: Interpersonal influences on shared consumption
by Gainer, Brenda
- 261-272 Unacquainted influencers: When strangers interact in the retail setting
by McGrath, Mary Ann & Otnes, Cele
- 273-282 Social support in the service sector : The antecedents, processes, and outcomes of social support in an introductory service
by Adelman, Mara B. & Ahuvia, Aaron C.
February 1995, Volume 32, Issue 2
- 93-103 New industrial service development: Scenarios for success and failure
by de Brentani, Ulrike
- 105-111 Preferences for single sourcing and supplier selection criteria
by Swift, Cathy Owens
- 113-114 Special section on marketing strategies and the development process
by Dholakia, Ruby Roy & Dominguez, Luis V.
- 115-128 Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage
by Manrai, Lalita A. & Manrai, Ajay K.
- 129-139 Consumer acculturation processes and cultural conflict : How generalizable is a North American model for marketing globally?
by Gentry, James W. & Jun, Sunkyu & Tansuhai, Patriya
- 141-148 Promoting imports from developing countries: A marketing perspective
by Gripsrud, Geir & Benito, Gabriel R. G.
- 149-161 Recent changes in the retailing of fresh produce: Strategic implications for fresh produce suppliers
by Brookes, Richard
- 163-174 Managerial perceptions of the adequacy of export incentive programs : Implications for export-led economic development policy
by Kumcu, Erdogan & Harcar, Talha & Kumcu, M. Ercan
- 175-181 The internationalization process and marketing activities : The case of Brazilian export firms
by Haar, Jerry & Ortiz-Buonafina, Marta
January 1995, Volume 32, Issue 1
- 1-10 Subordinates' responses to cultural adaptation by Japanese expatriate managers
by Thomas, David C. & Toyne, Brian
- 11-17 Message framing and buying behavior: A field experiment
by Ganzach, Yoav & Karsahi, Nili
- 19-20 Special section on international industrial (business-to-business) marketing
by Johnston, Wesley J. & Spekman, Robert E.
- 21-30 Willingness of American industrial buyers to source internationally
by Thorelli, Hans B. & Glowacka, Aleksandra E.
- 31-39 A study on the rating of import sources for industrial products in a newly industrializing country : The case of South Korea
by Chang, Dae Ryun & Kim, Ik-Tae
- 41-47 Importer purchase behavior: Guidelines for Asian exporters
by Deng, Shengliang & Wortzel, Lawrence H.
- 49-55 Export intention, beliefs, and behaviors in smaller industrial firms
by Axinn, Catherine N. & Savitt, Ron & Sinkula, James M. & Thach, Sharon V.
- 57-66 Performance implications of buyer-supplier relationships in industrial markets : A transaction cost explanation
by Heide, Jan B. & Stump, Rodney L.
- 67-79 International cooperative technology arrangements: Improving their role in competitive strategy
by McArthur, David N. & Schill, Ronald L.
- 81-90 Visitor and exhibitor interaction at industrial trade fairs
by Rosson, Philip J. & Seringhaus, F. H. Rolf
1994, Volume 31, Issue 2-3
- 91-92 Special issue on strategy evaluation research
by Chebat, Jean-Charles
- 93-105 Delineating the scope of corporate, business, and marketing strategy
by Varadarajan, P. Rajan & Clark, Terry
- 107-115 Predictors of export strategy and performance of small- and medium-sized firms
by Naidu, G. M. & Prasad, V. Kanti
- 117-132 Setting the strategic direction in a product-service firm
by Vandenbosch, Mark B. & Weinberg, Charles B.
- 133-144 Diagnosing customer comparisons of competitors' marketing mix strategies
by Woodside, Arch G. & Wilson, Elizabeth J.
- 145-154 Evaluating the performance effects of Miles' and Snow's strategic archetypes in banking, 1983 to 1987: Big or small?
by James, William L. & Hatten, Kenneth J.
- 155-162 Profiling technology diffusion categories : Empirical test of two models
by Taylor, James R. & Moore, Eric G. & Amonsen, Edwin J.
- 163-170 An approach for identifying cannibalization within product line extensions and multi-brand strategies
by Mason, Charlotte H. & Milne, George R.
- 171-181 A test of the effects of competition on consumer brand selection processes
by Laroche, Michel & Hui, Michael & Zhou, Lianxi
- 183-195 Belief structures in conflict: Mapping a strategic marketing decision
by Frankwick, Gary L. & Walker, Beth A. & Ward, James C.
- 197-208 Strategic auditing of human and financial resource allocation in marketing : An empirical study using data envelopment analysis
by Chebat, Jean-Charles & Filiatrault, Pierre & Katz, Arnon & Tal, Shlomo Mai
- 209-212 Evaluating strategic effectiveness in the retail sector: A conceptual approach
by Cappel, Sam D. & Wright, Peter & Wyld, David C. & Miller, Joseph Jr.
- 213-224 Evaluating strategy with internal and environmental effects : A response elasticities approach
by Rutledge, Daniel P. & Wilson, R. Dale
- 225-233 CPA service providers: A profile of client types and their assessment of performance
by van der Walt, Nicholas & Scott, Don & Woodside, Arch G.
- 235-246 Reconciling diverse measures of performance : A conceptual framework and test of a methodology
by Bhargava, Mukesh & Dubelaar, Chris & Ramaswami, Sridhar
- 247-256 The impact of firms' risk-taking attitudes on advertising budgets
by Lee, Don Y.
September 1994, Volume 31, Issue 1
- 1-10 Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth
by Sheinin, Daniel A. & Schmitt, Bernd H.
- 11-22 Strategic inertia: The enduring impact of CEO specialization and strategy on following strategies
by White, Michael C. & Smith, Mark & Barnett, Tim
- 23-31 A model of reputation building and destruction
by Herbig, Paul & Milewicz, John & Golden, Jim
- 33-38 Cross-validation of the economic significance of factors in security returns
by Upton, David E.
- 39-47 Adaptive selling: The role of gender, age, sales experience, and education
by Levy, Michael & Sharma, Arun
- 49-53 Advance notice of plant closings and firm value
by Spivey, Michael F. & Blackwell, David W. & Marr, M. Wayne
- 55-64 The King and Summers opinion leadership scale: Revision and refinement
by Flynn, Leisa Reinecke & Goldsmith, Ronald E. & Eastman, Jacqueline K.
- 65-73 The effect of sociopolitical instability on the flow of different types of foreign direct investment
by Fatehi, Kamal & Hossein Safizadeh, M.
- 75-86 Family purchasing roles in Saudi Arabia: Perspectives from Saudi wives
by Yavas, Ugur & Babakus, Emin & Delener, Nejdet
- 87-88 Women & men in management : Gary N. Powell, Sage Publications, Newbury Park, CA. 1993
by Adkins, Cheryl L.
July 1994, Volume 30, Issue 3
- 201-210 An assessment of the role performance measurement of power-dependency in marketing channels
by Joseph Cronin, J. Jr. & Baker, Thomas L. & Hawes, Jon M.
- 211-223 Beyond managerial opportunism: Supplier power and managerial compliance in a franchised marketing channel
by Brill, Jonathan E.
- 225-236 Models of channel maintenance: What is the weaker party to do?
by Gassenheimer, Jule B. & Calantone, Roger J. & Schmitz, Judith M. & Robicheaux, Robert A.
- 237-251 Relational bonds in industrial exchange: An experimental test of the transaction cost economic framework
by Pilling, Bruce K. & Crosby, Lawrence A. & Jackson, Donald Jr.
- 253-260 How consumers may justify inappropriate behavior in market settings: An application on the techniques of neutralization
by Strutton, David & Vitell, Scott J. & Pelton, Lou E.
- 261-270 What constitutes a transaction-specific asset? : An examination of the dimensions and types
by Lohtia, Ritu & Brooks, Charles M. & Krapfel, Robert E.