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Retail pricing format and rigidity of regular prices

Author

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  • Ray, Sourav
  • Snir, Avichai
  • Levy, Daniel
Abstract
We study the price rigidity of regular and sale prices, and how it is affected by pricing formats (i.e., pricing strategies). We use data from three large Canadian stores with different pricing formats (Every-Day-Low-Price, Hi-Lo, and Hybrid) that are located within a 1 km radius of each other. Our data contains both the actual transaction prices and actual regular prices as displayed on the store shelves. We combine these data with two “generated” regular price series (filtered prices and reference prices) and study their rigidity. Regular price rigidity varies with store formats because different format stores treat sale prices differently, and consequently define regular prices differently. Correspondingly, the meanings of price cuts and sale prices vary across store formats. To interpret the findings, we consider the store pricing format distribution across the US.

Suggested Citation

  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail pricing format and rigidity of regular prices," MPRA Paper 117784, University Library of Munich, Germany, revised 29 Apr 2023.
    • Handle: RePEc:pra:mprapa:117784
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    Cited by:

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    More about this item

    Keywords

    Price Rigidity; Sticky Prices; Regular Prices; Sale Prices; Filtered Prices; Reference Prices; Temporary Price Changes; Transaction Prices; Price Cuts; Pricing Format; Pricing Strategy; Every-Day-Low-Price (EDLP); Hi-Lo; Hybrid;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation
    • E52 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit - - - Monetary Policy
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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