The effectiveness of product placements: the influence of the likeability of the programme
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- Roozen, Irene & Claeys, Christel, 2009. "Are We Aware of Product Placements in Music Videos?," Working Papers 2009/38, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
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Product placements; TV commercials; Likeability of Programme;All these keywords.
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