Selling Cookies
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- Dirk Bergemann & Alessandro Bonatti, 2015. "Selling Cookies," American Economic Journal: Microeconomics, American Economic Association, vol. 7(3), pages 259-294, August.
- Bergemann, Dirk & Alessandro Bonatti, 2013. "Selling Cookies," Cowles Foundation Discussion Papers 1920RR, Cowles Foundation for Research in Economics, Yale University, revised Sep 2014.
- Bergemann, Dirk & Alessandro Bonatti, 2013. "Selling Cookies," Cowles Foundation Discussion Papers 1920R, Cowles Foundation for Research in Economics, Yale University, revised Nov 2013.
- Dirk Bergemann & Alessandro Bonatti, 2014. "Selling Cookies," Levine's Working Paper Archive 786969000000000909, David K. Levine.
References listed on IDEAS
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More about this item
Keywords
Data providers; Information sales; Targeting; Online advertising; Media markets;All these keywords.
JEL classification:
- D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
- D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2013-11-02 (Industrial Competition)
- NEP-MIC-2013-11-02 (Microeconomics)
- NEP-MKT-2013-11-02 (Marketing)
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