[go: up one dir, main page]
More Web Proxy on the site http://driver.im/
IDEAS home Printed from https://ideas.repec.org/a/vrs/stcomb/v13y2020i45p242-253n3.html
   My bibliography  Save this article

Research of product design consumer perception

Author

Listed:
  • Strhan Rastislav

    (University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Quality of Goods, Dolnozemská Rd. 852 35Bratislava, Slovakia)

Abstract
Professionals perceive product design as an essential factor in product competitiveness, especially in international markets. To achieve that, customers and buyers must accept the quality of the offered product design. Especially by mass-produced products are producers facing a lot of customers with limited knowledge about design requirements. Appropriate communication is necessary to persuade potential customers about design quality characteristics. Paper utilizes previously formed customer classification based on quality perception. It discusses the possibility of applying such classification for product design perception too. Different methods and tools to prove the relevance of the presented model are analyzed to form an optimal model for future research. The result of such research would be the optimization of the use of product design in communication strategy.

Suggested Citation

  • Strhan Rastislav, 2020. "Research of product design consumer perception," Studia Commercialia Bratislavensia, Sciendo, vol. 13(45), pages 242-253, September.
    • Handle: RePEc:vrs:stcomb:v:13:y:2020:i:45:p:242-253:n:3
    DOI: 10.2478/stcb-2020-0010
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/stcb-2020-0010
    Download Restriction: no
    File URL: https://libkey.io/10.2478/stcb-2020-0010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Product design; consumer perception; market research; market survey;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:stcomb:v:13:y:2020:i:45:p:242-253:n:3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.