[go: up one dir, main page]
More Web Proxy on the site http://driver.im/
IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v46y2019i2p201-222..html
   My bibliography  Save this article

Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes

Author

Listed:
  • Jaakko Aspara
  • Kristina Wittkowski
  • Vicki G Morwitz
  • J Jeffrey Inman
  • Olivier Toubia
Abstract
With sharing economy and access-based consumption, consumers increasingly access goods through social access modes other than private ownership—such as co-ownership, leasing, or borrowing. Prior research focuses on consumers’ attitudinal motivations and consumption-cultural use experiences pertaining to such social exchange–based access modes. In so doing, prior research has overlooked the influence that consumers’ fundamental, even biologically shaped, cognitive traits may have on their choice of access modes. To fill this research gap, this study analyzes a data set of more than 30,000 new car registrations by male consumers in Finland, including cognitive test data from the Finnish Defense Forces and covariates from other governmental sources. The field data suggests that consumers’ intelligence scores and their choice to co-own and lease their cars are positively associated. Econometric evidence further suggests that the association between intelligence and choice of social exchange–based access modes can be explained by intelligent consumers’ higher social trust in people and institutions, as well as two circumstantial mechanisms: their financial standing and tendency to seek savings. The findings from the field data are supported by an additional survey study (n = 460). Implications for the evolution of markets and consumption, as well as human intelligence and cooperation, are discussed.

Suggested Citation

  • Jaakko Aspara & Kristina Wittkowski & Vicki G Morwitz & J Jeffrey Inman & Olivier Toubia, 2019. "Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(2), pages 201-222.
    • Handle: RePEc:oup:jconrs:v:46:y:2019:i:2:p:201-222.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1093/jcr/ucy074
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chen, Chia-Ching & Chiu, I-Ming & Smith, John & Yamada, Tetsuji, 2013. "Too smart to be selfish? Measures of cognitive ability, social preferences, and consistency," Journal of Economic Behavior & Organization, Elsevier, vol. 90(C), pages 112-122.
    2. Fleura Bardhi & Giana M. Eckhardt, 2012. "Access-Based Consumption: The Case of Car Sharing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 881-898.
    3. Grinblatt, Mark & Keloharju, Matti & Linnainmaa, Juhani T., 2012. "IQ, trading behavior, and performance," Journal of Financial Economics, Elsevier, vol. 104(2), pages 339-362.
    4. Frank Marlowe, 2004. "What explains hadza food sharing?," Framed Field Experiments 00190, The Field Experiments Website.
    5. Giana M. Eckhardt & Fleura Bardhi, 2016. "The Relationship between Access Practices and Economic Systems," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 210-225.
    6. Silvia Bellezza & Francesca Gino & Anat Keinan, 2014. "The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(1), pages 35-54.
    7. Viviane Chen, 2009. "Possession and access : consumer desires and value perceptions regarding contemporary art collection and exhibit visits," Post-Print hal-00778657, HAL.
    8. Gilles Laurent & Raphaelle Lambert-Pandraud, 2010. "Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness," Post-Print hal-00528378, HAL.
    9. Noah Carl & Francesco C Billari, 2014. "Generalized Trust and Intelligence in the United States," PLOS ONE, Public Library of Science, vol. 9(3), pages 1-10, March.
    10. Daniel J. Benjamin & Sebastian A. Brown & Jesse M. Shapiro, 2013. "Who Is ‘Behavioral’? Cognitive Ability And Anomalous Preferences," Journal of the European Economic Association, European Economic Association, vol. 11(6), pages 1231-1255, December.
    11. Belk, Russell W & Coon, Gregory S, 1993. "Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 393-417, December.
    12. Daiane Scaraboto, 2015. "Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(1), pages 152-176.
    13. Yu Chen, 2009. "Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(6), pages 925-940, April.
    14. Mark Grinblatt & Matti Keloharju & Juhani Linnainmaa, 2011. "IQ and Stock Market Participation," Journal of Finance, American Finance Association, vol. 66(6), pages 2121-2164, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Khalek, Sk Abu & Chakraborty, Anirban, 2023. "Access or collaboration? A typology of sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    2. Christodoulides, George & Athwal, Navdeep & Boukis, Achilleas & Semaan, Rania W., 2021. "New forms of luxury consumption in the sharing economy," Journal of Business Research, Elsevier, vol. 137(C), pages 89-99.
    3. Sakari Höysniemi & Arto O. Salonen, 2019. "Towards Carbon-Neutral Mobility in Finland: Mobility and Life Satisfaction in Day-to-Day Life," Sustainability, MDPI, vol. 11(19), pages 1-21, September.
    4. Haitao Chen & Qiang Xu & Zhaohui Dong & Hetian Zhao, 2023. "Recycling Versus Leasing in Closed-Loop Supply Chain: A Comparative Analysis Anchored on Consumer Ownership Perceptions," SAGE Open, , vol. 13(4), pages 21582440231, December.
    5. Khalek, Sk Abu & Chakraborty, Anirban, 2022. "“I like to use but do not wish to own†: Exploring the role of de-ownership orientation in the adoption of access-based services," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    6. Syed Tariq Anwar, 2023. "The sharing economy and collaborative consumption: Strategic issues and global entrepreneurial opportunities," Journal of International Entrepreneurship, Springer, vol. 21(1), pages 60-88, March.
    7. Kumar, Jitender, 2024. "Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm," Journal of Business Research, Elsevier, vol. 175(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Linda L. Price & Russell W. Belk, 2016. "Consumer Ownership and Sharing: Introduction to the Issue," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 193-197.
    2. Daniel Roos & Rüdiger Hahn, 2019. "Understanding Collaborative Consumption: An Extension of the Theory of Planned Behavior with Value-Based Personal Norms," Journal of Business Ethics, Springer, vol. 158(3), pages 679-697, September.
    3. Luri Minami, Adriana & Ramos, Carla & Bruscato Bortoluzzo, Adriana, 2021. "Sharing economy versus collaborative consumption: What drives consumers in the new forms of exchange?," Journal of Business Research, Elsevier, vol. 128(C), pages 124-137.
    4. Francesco Pasimeni, 2020. "The Origin of the Sharing Economy Meets the Legacy of Fractional Ownership," SPRU Working Paper Series 2020-19, SPRU - Science Policy Research Unit, University of Sussex Business School.
    5. Myriam Ertz & Fabien Durif & Manon Arcand, 2019. "A conceptual perspective on collaborative consumption," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 27-41, June.
    6. Bruna Bruno & Marisa Faggini, 2017. "Sharing Economy: For an Economic Taxonomy," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 9(6), pages 174-178, June.
    7. Christodoulides, George & Athwal, Navdeep & Boukis, Achilleas & Semaan, Rania W., 2021. "New forms of luxury consumption in the sharing economy," Journal of Business Research, Elsevier, vol. 137(C), pages 89-99.
    8. Giana M. Eckhardt & Fleura Bardhi, 2016. "The Relationship between Access Practices and Economic Systems," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 210-225.
    9. Roos, Daniel & Hahn, Rüdiger, 2017. "Does shared consumption affect consumers' values, attitudes, and norms? A panel study," Journal of Business Research, Elsevier, vol. 77(C), pages 113-123.
    10. Florent Boudot-Antoine & Dominique Roux & Christophe Benavent, 2017. "Material objets borrowing online platform and instrumental mechanisms : interpretation, manipulation and circumvention [Plateforme de prêt d'objets et mécanismes instrumentaux : interprétation, man," Post-Print hal-02558508, HAL.
    11. Küper, Inken & Edinger-Schons, Laura Marie, 2020. "Is sharing up for sale? Monetary exchanges in the sharing economy," Journal of Business Research, Elsevier, vol. 121(C), pages 223-234.
    12. Brice Corgnet & Cary Deck & Mark DeSantis & David Porter, 2022. "Forecasting Skills in Experimental Markets: Illusion or Reality?," Management Science, INFORMS, vol. 68(7), pages 5216-5232, July.
    13. Zhu, Dan & Hodgkinson, Lynn & Wang, Qingwei, 2018. "Academic performance and financial forecasting performance:A survey study," Journal of Behavioral and Experimental Finance, Elsevier, vol. 20(C), pages 45-51.
    14. Alain Debenedetti & Harmen Oppewal & Zeynep Arsel, 2014. "Place Attachment in Commercial Settings: A Gift Economy Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(5), pages 904-923.
    15. Francesco D’Acunto & Daniel Hoang & Maritta Paloviita & Michael Weber, 2023. "IQ, Expectations, and Choice," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 90(5), pages 2292-2325.
    16. Benedict G. C. Dellaert, 2019. "The consumer production journey: marketing to consumers as co-producers in the sharing economy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 238-254, March.
    17. Meina Zhao & Jing Wang & Heng Zhang & Gang Zhao, 2019. "ERP Perspective Analysis of PSS Component and Decision-Making," Sustainability, MDPI, vol. 11(4), pages 1-17, February.
    18. Park, Hyejune & Joyner Armstrong, Cosette M., 2019. "Will “no-ownership†work for apparel?: Implications for apparel retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 66-73.
    19. Brice Corgnet & Mark Desantis & David Porter, 2018. "What Makes a Good Trader? On the Role of Intuition and Reflection on Trader Performance," Journal of Finance, American Finance Association, vol. 73(3), pages 1113-1137, June.
    20. Friedrich Chasin & Moritz Hoffen & Marcus Cramer & Martin Matzner, 2018. "Peer-to-peer sharing and collaborative consumption platforms: a taxonomy and a reproducible analysis," Information Systems and e-Business Management, Springer, vol. 16(2), pages 293-325, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:46:y:2019:i:2:p:201-222.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.