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Turned on or turned out? Campaign advertising, information and voting

Author

Listed:
  • Houser, Daniel
  • Morton, Rebecca
  • Stratmann, Thomas
Abstract
We present results from laboratory experimental elections in which voter information is endogenously provided by candidates and voting is voluntary. We also compare advertisements that are costless to voters with those that reduce voter payoffs. We find that informative advertisements increase voter participation and thus informative campaign advertising turns out voters. However, the effect of information is less than that found in previous experimental studies where information is exogenously provided by the experimenter. Furthermore, we find that when advertising by winning candidates reduces voter payoffs, informed voters are less likely to participate, thus are turned off rather than turned out. Finally, we discover that candidates tend to overadvertise, and contrary to theoretical predictions, advertise significantly more when voting is voluntary than when it is compulsory.

Suggested Citation

  • Houser, Daniel & Morton, Rebecca & Stratmann, Thomas, 2011. "Turned on or turned out? Campaign advertising, information and voting," European Journal of Political Economy, Elsevier, vol. 27(4), pages 708-727.
    • Handle: RePEc:eee:poleco:v:27:y:2011:i:4:p:708-727
    DOI: 10.1016/j.ejpoleco.2011.05.003
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    1. Richard J. Cebula, 2007. "PAC Congressional Election Campaign Contributions and Other Political or Economic Influences on the Voter Participation Rate," American Journal of Economics and Sociology, Wiley Blackwell, vol. 66(2), pages 399-412, April.
    2. Marco Battaglini & Rebecca B. Morton & Thomas R. Palfrey, 2010. "The Swing Voter's Curse in the Laboratory," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 77(1), pages 61-89.
    3. Feddersen, Timothy J. & Pesendorfer, Wolfgang, 1999. "Abstention in Elections with Asymmetric Information and Diverse Preferences," American Political Science Review, Cambridge University Press, vol. 93(2), pages 381-398, June.
    4. McDonald, Michael P. & Popkin, Samuel L., 2001. "The Myth of the Vanishing Voter," American Political Science Review, Cambridge University Press, vol. 95(4), pages 963-974, December.
    5. Coupe, Tom & Noury, Abdul G., 2004. "Choosing not to choose: on the link between information and abstention," Economics Letters, Elsevier, vol. 84(2), pages 261-265, August.
    6. David Dreyer Lassen, 2005. "The Effect of Information on Voter Turnout: Evidence from a Natural Experiment," American Journal of Political Science, John Wiley & Sons, vol. 49(1), pages 103-118, January.
    7. Daniel Houser & Thomas Stratmann, 2008. "Selling favors in the lab: experiments on campaign finance reform," Public Choice, Springer, vol. 136(1), pages 215-239, July.
    8. Ashworth, Scott, 2006. "Campaign Finance and Voter Welfare with Entrenched Incumbents," American Political Science Review, Cambridge University Press, vol. 100(1), pages 55-68, February.
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    More about this item

    Keywords

    Campaign finance; Abstention; Turnout; Elections;
    All these keywords.

    JEL classification:

    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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