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Willingness To Pay For Water Quality Improvements: The Case Of Precision Application Technology

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  • Hite, Diane
  • Hudson, Darren
  • Intarapapong, Walaiporn
Abstract
A contingent valuation survey conducted in Mississippi is used to assess public willingness to pay for reductions in agricultural nonpoint pollution. The analysis focuses on implementation of a policy to provide farmers with precision application equipment to reduce nutrient runoff. Findings suggest public support exists for such policies. This study also finds that inclusion of debriefing questions can be used to refine willingness-to-pay estimates in contingent valuation studies. A nonparametric scope test suggests respondents are sensitive to level of runoff reduction and associated water-quality benefits.

Suggested Citation

  • Hite, Diane & Hudson, Darren & Intarapapong, Walaiporn, 2002. "Willingness To Pay For Water Quality Improvements: The Case Of Precision Application Technology," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(2), pages 1-17, December.
    • Handle: RePEc:ags:jlaare:31120
    DOI: 10.22004/ag.econ.31120
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    Cited by:

    1. Petrolia, Daniel R. & Kim, Tae-Goun, 2011. "Contingent valuation with heterogeneous reasons for uncertainty," Resource and Energy Economics, Elsevier, vol. 33(3), pages 515-526, September.
    2. Choi, Dong Soon & Ready, Richard, 2021. "Measuring benefits from spatially-explicit surface water quality improvements: The roles of distance, scope, scale, and size," Resource and Energy Economics, Elsevier, vol. 63(C).
    3. Kovacs, Kent & Wailes, Eric & West, Grant & Popp, Jennie & Bektemirov, Kuatbay, 2014. "Optimal Spatial-Dynamic Management of Groundwater Conservation and Surface Water Quality with On-Farm Reservoirs," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 46(4), pages 409-437, November.
    4. Kovacs, Kent & Popp, Michael & Xu, Ying & West, Grant, 2016. "Tradeoffs among multiple ecosystem services and economic returns from groundwater depletion on a farm landscape," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235357, Agricultural and Applied Economics Association.
    5. Marcos Gallacher & Daniel Lema & Laura Gastaldi & Alejandro Galetto, 2016. "Climate variability and agricultural production in argentina: the role of risk-transfer mechanisms," Ensayos de Política Económica, Departamento de Investigación Francisco Valsecchi, Facultad de Ciencias Económicas, Pontificia Universidad Católica Argentina., vol. 2(4), pages 11-38, Octubre.
    6. Li, Tongzhe & Fooks, Jacob & Messer, Kent D., 2017. "Residents’ Preferences in Adopting Water Runoff Management Practices: Examining the Effect of Behavioral Nudges in a Field Experiment," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259127, Agricultural and Applied Economics Association.
    7. Nettle, R. & Morton, J.M. & McDonald, N. & Suryana, M. & Birch, D. & Nyengo, K. & Mbuli, M. & Ayre, M. & King, B. & Paschen, J.-A. & Reichelt, N., 2021. "Factors associated with farmers’ use of fee-for-service advisors in a privatized agricultural extension system," Land Use Policy, Elsevier, vol. 104(C).
    8. Cattaneo, Andrea & Claassen, Roger & Johansson, Robert C. & Weinberg, Marca, 2005. "Flexible Conservation Measures on Working Land: What Challenges Lie Ahead?," Economic Research Report 7248, United States Department of Agriculture, Economic Research Service.
    9. George Parsons & Kelley Myers, 2017. "Fat tails and truncated bids in contingent valuation: an application to an endangered shorebird species," Chapters, in: Daniel McFadden & Kenneth Train (ed.), Contingent Valuation of Environmental Goods, chapter 2, pages 17-42, Edward Elgar Publishing.
    10. Sarah P. Church & Kristin M. Floress & Jessica D. Ulrich-Schad & Chloe B. Wardropper & Pranay Ranjan & Weston M. Eaton & Stephen Gasteyer & Adena Rissman, 2021. "How water quality improvement efforts influence urban–agricultural relationships," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(2), pages 481-498, June.
    11. Bhattarai, Gandhi Raj & Pandit, Ram & Hite, Diane, 2004. "Willingness To Pay For Public Goods: A Hedonic Demand Model For Neighborhood Safety, School And Environmental Quality," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34628, Southern Agricultural Economics Association.
    12. Shaik, Saleem & Coble, Keith H. & Hudson, Darren & Miller, James C. & Hanson, Terrill R. & Sempier, Stephen H., 2008. "Willingness to Pay for a Potential Insurance Policy: Case Study of Trout Aquaculture," Agricultural and Resource Economics Review, Cambridge University Press, vol. 37(1), pages 41-50, April.
    13. Dadhi Adhikari & Jennifer A. Thacher & Janie M. Chermak & Robert P. Berrens, 2017. "Linking Forest to Faucets in a Distant Municipal Area: Public Support for Forest Restoration and Water Security in Albuquerque, New Mexico," Water Economics and Policy (WEP), World Scientific Publishing Co. Pte. Ltd., vol. 3(01), pages 1-34, January.
    14. Kent Kovacs & Grant West, 2016. "The Influence of Groundwater Depletion from Irrigated Agriculture on the Tradeoffs between Ecosystem Services and Economic Returns," PLOS ONE, Public Library of Science, vol. 11(12), pages 1-22, December.
    15. Xu, Ying & Kovacs, Kent & Nalley, Lanier & Popp, Michael, 2015. "Investment in on-farm reservoirs to align economic returns and ecosystem services," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196778, Southern Agricultural Economics Association.
    16. Kwabena Krah & Daniel R Petrolia & Angelica Williams & Keith H Coble & Ardian Harri & Roderick M Rejesus, 2018. "Producer Preferences for Contracts on a Risky Bioenergy Crop," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 40(2), pages 240-258.
    17. Mutandwa, Edward & Grala, Robert K. & Petrolia, Daniel R., 2019. "Estimates of willingness to accept compensation to manage pine stands for ecosystem services," Forest Policy and Economics, Elsevier, vol. 102(C), pages 75-85.
    18. Devkota, Nirmala & Paudel, Krishna P. & Parajuli, Shanta, 2009. "Broiler Producers’ Willingness To Pay To Manage Nutrient Pollution," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46825, Southern Agricultural Economics Association.
    19. Diane Hite, 2009. "Factors Influencing Differences between Survey and Market-based Environmental Value Measures," Urban Studies, Urban Studies Journal Limited, vol. 46(1), pages 117-138, January.
    20. Desvousges, William & Mathews, Kristy & Train, Kenneth, 2012. "Adequate responsiveness to scope in contingent valuation," Ecological Economics, Elsevier, vol. 84(C), pages 121-128.
    21. Williams, Angelica & Coble, Keith H. & Williams, Brian & Dicks, Michael & Knippenberg, Ross, 2016. "Consumer Preferences for Pet Health Insurance," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230144, Southern Agricultural Economics Association.
    22. Senakpon, Kokoye, 2017. "Farmers’ Willingness To Pay For Soil Testing Service In Northern Haiti," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252804, Southern Agricultural Economics Association.

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