QuestionPro Pricing Packages: How Much Do the Plans Cost?

For modern businesses, customer experience has taken a relevance of unprecedented magnitude. It is in view of such state that businesses are scrambling to provide optimized solutions to their audiences, with many of them turning to the provision of key personalization approaches. With a huge percentage of customers refusing to come back to a business after a poor customer experience, it is no wonder that many organizations are doing the best they can to appeal to their customers.

Speaking of extensive experience in the customer engagement field, QuestionPro is a name to remember. This survey software excels in enabling research in markets and industries, educational fields, and customer experience.

This article looks into QuestionPro pricing packages, with the unique features included in each. We will discuss how its features can tweak your overall customer support. We will also recommend which plan you should set out based on your needs.

The best businesses leverage customer surveys to inform their product and service deliveries. In an era when 95% of customers share bad experience while 81% of companies that deliver excellent customer experience outperform their competition, making the most of customer surveys simply makes sense.

However, gathering data can be tricky and vague. For example, blog traffic can be great, but it does not really show you how your audience is seeing your product or service. That is why many businesses are now investing in survey and questionnaire software to acquire an accurate picture of their brand, customers, and potential customers.

Surveys and questionnaires help you test your products or services, measure the effectiveness of your campaigns, and figure out customer sentiment about your business. With these tools, you can serve your customers better.

Overview of QuestionPro

QuestionPro uses NPS+ questions to gather feedback by asking net promoter score (NPS) from customers and examines closely the NPS by delivering a set of rationales that customers can mark to explain their NPS. Then, customers are requested to provide more information, or any recommendations, based on their feedback.

QuestionPro suits organizations of all types that prioritize internal and external customer experience. It delves into the correct answers and strengthens customers at the same time. Major touchpoints are attended to during the process. With accurate data, businesses can understand their customers deeper and customer experiences are enhanced.

QuestionPro allows for the collection of unlimited questions and surveys. Depending on your survey design, you can choose from 30 standard question types. In terms of structuring survey questions, QuestionPro applies skip logic branching and question and answer piping. The free plan has basic statistical analysis, while paid plans have advanced statistical tools. Survey colors, navigation, and logo forms can be customized. QuestionPro can also pass on data to XLS, CSV, and other indistinguishable formats, as well as play well with other business solutions like Google Sheets.

QuestionPro

Try out QuestionPro with their free trial

Central to QuestionPro is a survey engine that makes the real-time gathering of customer opinions, reactions, and sentiments possible. These data heavily influence the decision-making processes of many organizations. enabling them to develop the best strategies based on survey insights. QuestionPro has a 24/7 live chat and email support, so asking for assistance any time of the day is not a problem.

Survey Software – Essentials

The Survey Software – Essentials plan is free. It has all the basic features that can help businesses engage better with their customers.

Who is this plan ideal for?

The Survey Software – Essentials fits businesses that are searching for a free yet effective way of implementing online surveys.

Unlimited surveys plus 30 question types

QuestionPro brings you all the necessary tools to let you create, send, and study online surveys fast. Its unlimited surveys plus, 30 question types can help you gather ample data sets. The NPS+ survey question integrates NPS, comment, root cause, and types of questions that give a closer look into customer feedback. It quickly determines which existing company approaches need to be enhanced.

An example of a QuestionPro survey

Advanced Skip Logic Branching

To guarantee that all surveys are logically designed, QuestionPro implements advanced skip logic branching, question and answer piping, and custom scripting and webhooks. Despite With QuestionPro’s offering of a huge array of survey templates, you can still customize surveys based on your needs. You will be given feedback on every step of the design process on whether your logic questions can produce the responses that you aim for.

QuestionPro’s customizable surveys

Survey Software – Advanced

The Survey Software – Advanced is priced at $129 per month. Its features can help you cater to your customers’ needs at a reasonable cost.

Who is this plan ideal for?

This plan is ideal for businesses that aim to improve their customer engagement efforts.

Multilingual Survey

QuestionPro’s multilingual survey allows you to conduct surveys on an international scale. With this feature, you can modify the language of every app into more than 10 languages. Using more than 95 languages, you can also make multilingual surveys.  QuestionPro also backs Right-to-Left (RTL) languages.

QuestionPro’s wide selection of languages to choose from

Panel Integrations

The more data you can gather, the more insights you can produce. QuestionPro gives access to the appropriate set of customers to help you gather insights. Be it your in-house panel or a third party, gathering data will never be a worry. Depending on your research needs and budget, QuestionPro’s panel integration helps you conduct a more dynamic research.

QuestionPro’s robust data gathering feature

Survey Software – Team Edition

The Survey Software – Team Edition is a by-quote plan. It carries out more innovative features that will strengthen your relationships with your customers.

Who is this plan ideal for?

This plan is great for businesses that strive to reach a wider scope of customers.

Team Management

QuestionPro CX’s management software features a ticketing system that helps teams swiftly address customer issues and improve their overall customer experience. This leads to healthier customer relationships and deepened customer loyalty.

QuestionPro’s closed-loop ticketing system

Region-Specific Data Centers

QuestionPro’s region-specific data centers let you host your data in the United States, Canada, or Europe. Its Respondent Anonymity Assurance halts you from saving email addresses and other sensitive data. You can also anonymously track respondents.

Research Suite

The Research Suite is another by-quote plan from QuestionPro. In this plan, businesses can solve even the hardest of research questions.

Who is this plan ideal for?

If your goal is to obtain your needed market research insights, this is the plan for you.

MaxDiff

QuestionPro uses MaxDiff to help respondents pick the best and worst options from the provided set of options. In turn, it helps businesses gauge preferences to act on certain service or product concerns.

A/B Testing

A/B testing, also known as split testing, is a method that compares two versions of an email or web page to identify which has a better performance. From the test to the design to the CTA button, you can test practically anything on a page. Doing A/B testing ensures that your website is consistently improving and producing more revenue for your company.

Customer Experience

The Customer Experience starts at $2,000 monthly. This plan helps you determine major influencer characteristics, room for improvement, new opportunities, and execute a high caliber customer experience by sharing insights.

Who is this plan ideal for?

This plan best serves businesses that want to invest in state-of-the-art customer experience improvement solutions.

Promoter Amplification

Promoter amplification takes advantage of all the happy customers who remain loyal to a brand by providing them with an opportunity to share their thoughts and reviews through review websites like Trip Advisor and Yelp, social media like Facebook and Twitter, and so on.

Customers attesting their favorable experiences on these survey platforms is more effective than a business promoting its own brand. Promoter amplification brings more value to a business than no other methodology can bring.

Sentiment Analysis

Sentiment analysis deals with the utilization of natural language processing, computational linguistics, text analysis, and biometrics to determine, draw out, quantify, and analyze affective stages and subjective details. This is largely implemented to the voice of customer materials, including online and social media, survey responses and reviews, and health care resources in clinical medicine.

Adding the sentiment analysis for a survey

Workforce

The Workforce plan starts at $5,000 annually. It boasts employee experience survey and analytics tools, helping both companies and customers thrive.

Who is this plan ideal for?

This plan suits businesses that wish to harbor stronger organizational culture.

Employee Engagement Surveys

The employee engagement surveys of QuestionPro assess the extent to which employees feel appreciated in your organization. Employee engagement assessment is crucial in knowing whether or not they are happy and their length of stay in their jobs. It is also essential to establishing an office culture that positively nurtures employees’ feelings and morale while improving work productivity.

What industries can benefit most from QuestionPro?

QuestionPro is a robust survey and research platform that serves various industries, helping organizations gather valuable insights through tailored surveys and analytics. Here are some industries that can significantly benefit from using QuestionPro:

• Market Research: Market research firms utilize QuestionPro to conduct surveys that inform business strategies. The platform’s advanced features enable these firms to gather data on consumer behavior, preferences, and market trends efficiently.
• Education: Educational institutions can leverage QuestionPro for various purposes, such as student feedback, course evaluations, and institutional assessments. The software aids in gathering insights that enhance teaching quality and student experiences.
• Healthcare: In the healthcare sector, QuestionPro helps organizations gather patient feedback, measure satisfaction, and improve service quality. Surveys can be tailored to assess patient experiences, ensuring that healthcare providers can make data-driven decisions for improvement.
• Retail: Retail businesses use QuestionPro to understand customer preferences and shopping behaviors. By collecting survey feedback, retailers can optimize product offerings, enhance customer service, and drive sales strategies.
• Human Resources: HR departments benefit from QuestionPro by conducting employee engagement surveys, performance evaluations, and exit interviews. These insights enable organizations to foster a positive workplace culture and address employee concerns effectively.

Which QuestionPro plan is best for you?

Now that you have a more vivid idea of the various QuestionPro pricing packages, which one is for you? If you are finding a platform that offers the basic online survey features, you can start with the Survey Software – Essentials plan. It presents functionalities that productively manage customer engagement. It is also free, which means that you will not have to break your budget just to get a trustworthy service.

But if you are thinking of intensifying your customer engagement endeavors, we suggest Survey Software – Advanced. The features in this plan both serve small and big businesses well.

Ultimately, if you are planning not just to engage your customers but also your employees, choose the Workforce plan.

A good way to see how all these pricing packages go is to see how the application works in your business. To do that, simply avail of QuestionPro’s free trial offer.

If you’re a small business looking for other options, why not check out these top survey tools for small business.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."