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An investigation of the effectiveness of color and graphical information presentation under varying time constraints

Authors:

Albert DexterAuthors Info & Claims

MIS Quarterly, Volume 10, Issue 1

Pages 59 - 83

https://doi.org/10.2307/248881

Published: 01 March 1986 Publication History

Abstract

A laboratory experiment was conducted to assess the influence of color and information presentation differences on user perceptions and decision making under varying time constraints. Three different information presentations were evaluated: tabular, graphical, and combined tabular-graphical. Tabular reports led to better decision making and graphical reports led to faster decision making when time constraints were low. The combined report, which integrated the advantages associated with both tabular and graphical presentation, was the superior report format in terms of performance ad was rated very highly by decision makers. Color led to improvements in decision making; this was especially pronounced when high time constraints were present.

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An investigation of the effectiveness of color and graphical information presentation under varying time constraints

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cover image MIS Quarterly

MIS Quarterly Volume 10, Issue 1

March 1986

86 pages

ISSN:0276-7783

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Publisher

Society for Information Management and The Management Information Systems Research Center

United States

Publication History

Published: 01 March 1986

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https://dl.acm.org/doi/10.4018/IJEIS.2019010102
Walden ECogo GLucus DMoradiabadi ESafi R(2018)Neural correlates of multidimensional visualizationsMIS Quarterly10.25300/MISQ/2018/1441942:4(1097-1116)Online publication date: 1-Dec-2018
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https://dl.acm.org/doi/10.1504/IJBIS.2018.091864
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