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Using Platforms to Pursue Strategic Opportunities in Service-Driven Manufacturing

Published: 01 September 2016 Publication History

Abstract

Strategy research posits that in dynamic environments, firms must base their strategies not on leveraging the past, but on fostering constant change. This research explores how platforms can be used as semistructures to pursue strategic opportunities in manufacturers' service networks. A platform strategy combining product and organization approaches is identified at the interfirm level. The results show that platforms are perceived to extend the physical product's capacity to produce new usage scenarios, facilitate interfirm information flows and enable collective benefits, and create awareness of new value potentials. The study calls for more research regarding a systemic approach to solution business.

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    Published In

    cover image Service Science
    Service Science  Volume 8, Issue 3
    September 2016
    14 pages
    ISSN:2164-3962
    EISSN:2164-3970
    Issue’s Table of Contents

    Publisher

    INFORMS

    Linthicum, MD, United States

    Publication History

    Published: 01 September 2016
    Accepted: 25 May 2016
    Received: 28 February 2015

    Author Tags

    1. dynamic competition
    2. service infusion
    3. service network
    4. servitization
    5. strategy

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    • (2024)Reinventing Service Climate in Hotels by the Role of Innovative Environment and Dynamic CapabilityInternational Journal of Asian Business and Information Management10.4018/IJABIM.36158115:1(1-18)Online publication date: 23-Jan-2024
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    • (2016)Introduction to the Special Issue on Multiactor Value Creation in Service InnovationService Science10.1287/serv.2016.01578:3(iii-viii)Online publication date: 1-Sep-2016

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